T-Mobile LTE & Network Discussion

[Fraydog]

http://www.fiercewireless.com/story/t-mobiles-sievert-we-are-taking-significant-share-away-att-verizon/2015-01-07

 

Mike Sievert seems convinced that T-Mobile is taking the largest number of its customers away from the duopoly, for what it's worth. 

[lou99/maximus1987]

Remember for how for half of a year all he said was "We're gonna pass Sprint by the end of the year." and that tune turned into "We're gonna pass Sprint for sure in 2015." Not to mention, marketing Unlimited like crazy to lure Sprint Unlimited customers.

 

I think what Sprint did that was smart was embrace unlimited and shared data. Although T-Mobile has tiered data, it would prove annoying/confusing for those coming from the big two in that it isn't actually shared data. At one point T-Mobile advertised 10GB of data for 4 people for $100 or something along those lines but what screwed them over was that each person was limited to 2.5GB a month. Sprint's Double Data promotion is what made Verizon and AT&T customers switch since it was simple, you'll get double the data for the same price.

Legere tweeting something does not equal marketing.

Since when do only sprint customers like unlimited?

[Paynefanbro]

Legere tweeting something does not equal marketing.

Since when do only sprint customers like unlimited?

 

1. He did not only tweet it, he said it many times throughout the year.

2. Legere has has 907k followers, that's marketing!

3. No one said only Sprint customers like Unlimited, however the Unlimited value proposition is obviously attracting more customers from Sprint than the duopoly. Unlimited data is no longer seen as a must have feature since Verizon and AT&T started doing tiered data and share plans years ago. Their customers have grown accustomed to the tiered data layout and aren't in a haste to switch to Unlimited anymore. Whenever my friends complain about using data and I tell them I have Unlimited data, they just shrug it off.

[milan03]

1. He did not only tweet it, he said it many times throughout the year.

2. Legere has has 907k followers, that's marketing!

3. No one said only Sprint customers like Unlimited, however the Unlimited value proposition is obviously attracting more customers from Sprint than the duopoly. Unlimited data is no longer seen as a must have feature since Verizon and AT&T started doing tiered data and share plans years ago. Their customers have grown accustomed to the tiered data layout and aren't in a haste to switch to Unlimited anymore. Whenever my friends complain about using data and I tell them I have Unlimited data, they just shrug it off.

http://www.veracast.com/webcasts/citigroup/imt2015/67205536707.cfm

 

T-Mobile's CMO Mike Sievert take on Sprint earlier today:

 

We are not a price leader in the industry, we have a great value btw, but we don't play on the price. We don't have to. What we offer is already a great value, the customers love it. We've done eight big industry changing moves that have very little to do with changing our prices, because our prices are great, people love the value we are offering. And they are paying us more than they've ever paid us before in our history.

 

When it comes to Unlimited, we offer it opportunistically. We are really proud of the deal, it's unbelievably simple, customers love it. Our customers do use more data than any of our competitors' customers, so they're highly interested in the internet. But it's not our point of differentiation. UnCarrier is our point of differentiation. In stark contrast to let's say Sprint, who really is got nothing but price. I mean nothing but price! And their first big move in the Fall when they started to show some signs, is to slash prices!!! That was their first move. What's the second move when your first move is to slash prices?! That's a tough spot. 

And so their business model is absolutely wholesale addicted to unlimited.

[Paynefanbro]

Isn't that the pot calling the kettle black. Sprint seems way less addicted to unlimited than T-Mobile if you ask me.

[newyork4me]

Isn't that the pot calling the kettle black. Sprint seems way less addicted to unlimited than T-Mobile if you ask me.

 

T-Mobile has ~20-30% of subs on unlimited plans. Sprint has the overwhelming majority on unlimited plans. I'm not sure how that is less addicted?

[IamMrFamous07]

I have a feeling this year is going to be crazy as far as competition!

 

Let the wireless hunger games begin

[joshuam]

If Sprint continues to grab some more #1 or #2 spots on root metrics in 1st Half 2015, I think that will give Sprint the momentum they need to keep eating away subscribers from VZW and ATT.

[derrph]

If Sprint continues to grab some more #1 or #2 spots on root metrics in 1st Half 2015, I think that will give Sprint the momentum they need to keep eating away subscribers from VZW and ATT.

I agree. Perception is everything. I had a friend switch from Verizon to sprint and he said he had no service change but he was kinda nervous to switch because of what he has heard about sprint. If sprint can start to win more on root metrics sprint should play that up in commercials

 

 

Sent from my iPhone using Tapatalk

[joshuam]

Listening to the webcast from yesterday, Marcelo said they (Root Metrics) don't want their name used. Not sure if this changes their future marketing or not.

[milan03]

Listening to the webcast from yesterday, Marcelo said they (Root Metrics) don't want their name used. Not sure if this changes their future marketing or not.

I'm pretty sure that wasn't RootMetrics, because he mentioned them a few times on Chicago example. 

That independent research he was talking about is a mystery.

[Jaramie3]

This is my issue with T-mobile right now. In this exact area, sprint has full Lte and has the area covered extremely well. T mobile has a lot of work to do.

[Paynefanbro]

T-Mobile has ~20-30% of subs on unlimited plans. Sprint has the overwhelming majority on unlimited plans. I'm not sure how that is less addicted?

 

That's because many Sprint customers are on legacy Unlimited plans from before 2010. Additionally T-Mobile got rid of Unlimited and had to bring it back. Sprint has been pushing share plans much more heavily than Unlimited whereas nearly everything that T-Mobile has been marketing has been Unlimited or has something to do with unlimited.

[Paynefanbro]

Listening to the webcast from yesterday, Marcelo said they (Root Metrics) don't want their name used. Not sure if this changes their future marketing or not.

 

 

I'm pretty sure that wasn't RootMetrics, because he mentioned them a few times on Chicago example. 

That independent research he was talking about is a mystery.

 

Yeah I don't think he was referring to RootMetrics either.

[joshuam]

Yeah I don't think he was referring to RootMetrics either.

That is good to hear. Glad I misunderstood it.

[milan03]

That's because many Sprint customers are on legacy Unlimited plans from before 2010. Additionally T-Mobile got rid of Unlimited and had to bring it back. Sprint has been pushing share plans much more heavily than Unlimited whereas nearly everything that T-Mobile has been marketing has been Unlimited or has something to do with unlimited.

It's Sprint's wholesale business that's heavily based on Unlimited.

[kg4icg]

Something to ponder.

http://bgr.com/2015/01/08/t-mobile-vs-att-vs-verizon-network/

[milan03]

Something to ponder.

http://bgr.com/2015/01/08/t-mobile-vs-att-vs-verizon-network/

But then again, it is BGR, and it looks like T-Mobile is serious about expanding that LTE network footprint already.

One thing is for sure, once your customers leave because of the network issues, it is really tough to get them back.

[derrph]

Something to ponder.

http://bgr.com/2015/01/08/t-mobile-vs-att-vs-verizon-network/

Based on the chart within that article both sprint and tmobile are one of the same besides tmobiles data speeds. What I want to know more so on tmobiles end based on the chart is how many subscribers currently want out because of the network but aren't able to because they are locked into their phone payment plan and don't want to shell out a few hundred to leave?

 

 

Sent from my iPhone using Tapatalk

[Jaramie3]

Based on the chart within that article both sprint and tmobile are one of the same besides tmobiles data speeds. What I want to know more so on tmobiles end based on the chart is how many subscribers currently want out because of the network but aren't able to because they are locked into their phone payment plan and don't want to shell out a few hundred to leave?

 

 

Sent from my iPhone using Tapatalk

I am one of those people who wants out but I don't want to shell out $1200 to leave. I am going to wait until December for my wife and I to go back to York, Pa and take both of t mobile lines to Sprint. This will give Sprint more than enough time to finish the network in the places we go. T mobile will never cover South Eastern, York county and we go there multiple times a year. Sprint will earn our business!

[Deval]

But then again, it is BGR, and it looks like T-Mobile is serious about expanding that LTE network footprint already.

One thing is for sure, once your customers leave because of the network issues, it is really tough to get them back.

 

Or convince them to switch when folks around them have issues with the company.

[derrph]

I am one of those people who wants out but I don't want to shell out $1200 to leave. I am going to wait until December for my wife and I to go back to York, Pa and take both of t mobile lines to Sprint. This will give Sprint more than enough time to finish the network in the places we go. T mobile will never cover South Eastern, York county and we go there multiple times a year. Sprint will earn our business!

Yea that's more than enough time for sprint and tmobile to get it together. The installment plans are good but they trap people in more than the 2 year contract. But people love not having to shell out $200+ for the latest phone.

 

 

Sent from my iPhone using Tapatalk

Edited January 9, 2015 by derrph

[Jaramie3]

Yea that's more than enough time for sprint and tmobile to get it together. The installment plans are good but they trap people in more than the 2 year contract.

 

 

Sent from my iPhone using Tapatalk

I couldnt agree more. The carrier is less on the hook, whereas I am completely screwed. I could sell my wifes iphone 6 and my 6 plus but I doubt I would be able to break even. But like I said, 12 months is more than enough time for Sprint to finish up around us and get the network complete. I want to be able to travel on 95 without hitting any 3g from NC to Pennsylvania. 

[joshnys8913]

I couldnt agree more. The carrier is less on the hook, whereas I am completely screwed. I could sell my wifes iphone 6 and my 6 plus but I doubt I would be able to break even. But like I said, 12 months is more than enough time for Sprint to finish up around us and get the network complete. I want to be able to travel on 95 without hitting any 3g from NC to Pennsylvania. 

PA is good for all carriers on the east side, just be thankful you dont have to travel the west side between Erie and Pittsburgh or down 15 (PA/NY) border to Harrisburg, all the carriers are so/so.

[Jaramie3]

I travel up to Coudersport, Pa which is near Potter county, now there is a place where nobody gets service. Eastern, NC is a blackhole as well for Sprint and T mobile.