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Marcelo Claure, Town Hall Meetings, New Family Share Pack Plan, Unlimited Individual Plan, Discussion Thread


joshuam

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I too wonder how much all these 'top-notch' executives are being paid. We have seen many companies become top heavy in the past and get bogged down in mindless executive speak. They need one vision for the whole company. The balance sheet is still a mess, they still have plenty or network issues, and the competition is only getting tougher. This is a company that cannot afford to make anymore costly mistakes or they are toast. I do think Craig Moffet though had to be abused by someone at Sprint as a child because I do not understand his hatred towards the company. Sprint is still 100x better than they were just a few years ago, but it is a dangerous road right now, and hopefully Marcelo is able to get them to better times.

Don't worry about it. If it isn't an efficient way to organize a company they be punished for it.

 

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How many times has this board been filled with the same responses and hand wringing when a Moffet report comes out?

 

Too many times to count.

 

 

I suspect that Moffet is saying Sprint is going to be bankrupt over and over again in the hopes that he is eventually right. It's sort of like Gene Munster always saying Apple is going to make an actual Apple TV set as opposed to a STB. There might be times where he makes valid points but if one continually gets things wrong, at some point people will tune you out. It's like the boy who cried wolf. When the wolf actually came, no one could save him because no one trusted him. 

 

I care more about what Sprint bondholders think and while it seems like they are concerned, it doesn't seem like they're abandoning the ship yet. 

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http://www.rcrwireless.com/20160412/opinion/reality-check-att-verizon-sprint-t-mobile-4-earnings-questions-tag12

 

This is good info on the Sprint debt payments in the Sprint section. I take it his view of Sprint is somewhat skeptical. That said, Patterson has brought out facts and figures to the debate unlike Moffet. 

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For them to see better future, they have to stop bleeding customers and also attract customers.  for that to happen,  the network has to be reliable, that means even if a customer is inside a building, he should have voice and data connection.  If not he will leave. Marcelo is right about one thing:  most people will not leave a carrier because of cost but mainly because of network issues.  I have 5 att lines and pay more than comparable plans from sprint and t mobile.  I do not switch over to sprint or tmobile because I believe their networks are not up to par.  But if verizon offer me the same rate I will switch over in a heart beat.  This is what Marcelo must aim for but it will cost money.  Sitting out of 600Mhz auction and cutting corners on capex will delay the inevitable BK.  

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For them to see better future, they have to stop bleeding customers and also attract customers.  for that to happen,  the network has to be reliable, that means even if a customer is inside a building, he should have voice and data connection.  If not he will leave. Marcelo is right about one thing:  most people will not leave a carrier because of cost but mainly because of network issues.  I have 5 att lines and pay more than comparable plans from sprint and t mobile.  I do not switch over to sprint or tmobile because I believe their networks are not up to par.  But if verizon offer me the same rate I will switch over in a heart beat.  This is what Marcelo must aim for but it will cost money.  Sitting out of 600Mhz auction and cutting corners on capex will delay the inevitable BK.  

 

See this article:

 

600MHz spectrum won't be deployable until at least 2021, and Tarek believes it isn't enough to make a difference for Sprint. It's also quite a way off, so it's not a short term fix for Sprint by any means.

 

At this point, we know that Sprint is sitting out the auction... but we don't know for sure whether SoftBank is:

 

See this article:

 

Evercore predicted AT&T could walk away with 30.8 percent of all the airwaves sold at auction, spending $11.7 billion for 20 MHz. T-Mobile could spend $7.3 billion for 12 MHz, claiming 19.2 percent of the spectrum sold, and Verizon could pay $5.9 billion for 10 MHz.

 

Interestingly, Evercore said Sprint parent SoftBank could spend the same amount of money as Verizon during the auction, also pocketing 15.4 percent all the airwaves sold. SoftBank's name doesn't appear on the FCC's list of applicants to participate, but Evercore said it may have applied under a different name.

 

Sprint won't participate in the auction.

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Don't worry about it. If it isn't an efficient way to organize a company they be punished for it.

 

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That is the problem though, they cannot take much more punishment. The company really cannot afford to make ANY mistakes at this point.

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That is the problem though, they cannot take much more punishment. The company really cannot afford to make ANY mistakes at this point.

 

i like the regional organizations. That way somebody is responsible for sales, network, etc on a regional basis. With responsibility come accountability.

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I also begin to lose faith in Sprint.  It does look like the mess is too big for anyone to fix.  If you look at the results so far in rootmetrics or sensorly, all the other 3 carriers are doing better than last report period.  It seems like Sprint has stop spending or spend very little on capital expenditure.  I think they are in save cash mode.  But the problem with that is they will fall further behind.

 

Screw the damn results for a second. How about a reality check?

 

2nd B41 carrier was turned on throughout the entire NYC Metro market over a week or two, and everyone's speeds increased overnight. 

 

That's real world results. 

 

We are seeing reports of small cells coming online in markets across the country. 

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I think their plan is a good one: Densify, maintain price leadership and cut cost. If they focus and execute on that sprint will be fine. The question is weather or not they can execute or the market can support 4 players.

 

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Sprint is opting to densify their network, rather than purchasing more spectrum. Given their situation, I think it's the right business move.

600MHz won't be available for several years anyway. If they purchased any it wouldn't be much help right now.
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600MHz won't be available for several years anyway. If they purchased any it wouldn't be much help right now.

 

And from what Tarek Robbiati has said, it won't help them much then either.

 

Of course, it's also possible that Tarek's statements could all be a ruse while SoftBank plans to bid after all....

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Sprint is receiving a wave of bad press on its newest ad featuring Marcelo.

 

Sprint's probably going to want to pull its latest T-Mobile attack ad once people see it and realize how truly tasteless it sounds. The ad features a white woman describing T-Mobile as "ghetto" while Sprint CEO Marcelo Claure, sitting beside her, nods and laughs. "People who have T-Mobile are just like, why do you have T-Mobile?" the woman asks.

 

The ad is essentially just a group of white people laughing at the idea that T-Mobile can be associated with minorities and lower-income customers. AT&T, Sprint, and Verizon, on the other hand, are positioned as legitimate options for the customers at this fancy meal. To put it simply, the spot is pretty racist, and it's bewildering to think that Sprint approved and published this.
 

It's a really bad look. And while Sprint may well try to write it off as a quote from an actual woman — "Actual Sprint, T-Mobile, Verizon, and AT&T customers. No actors," the ad reads — the fact is that Sprint chose this footage and put it on the web.

 

 

http://www.theverge.com/2016/4/12/11418642/sprint-calls-tmobile-ghetto-exceptionally-tasteless-ad

 

The ad has already been pulled, but it was a very poor choice to run that quote, out of the thousands they probably could have picked from.

 

Sprint doesnt need bad press right now on something that very very easilly could have been avoided.

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More fallout:

 

http://www.androidcentral.com/t-mobile-ghetto-sprint-ceo-hears-loyal-customer

 

SMH

 

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I actually read about it on a completely unrelated forum. Every comment was negative against the ad. Thats what brought it to my attention.

 

If you go to http://www.theverge.com/ it's actually their lead story

 

(Disclaimer: The Verge is no longer a good tech website).

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I think this offends PC people more than any other groups.

 

Being from NYC, people use the word "ghetto" in multiple ways, and it's mainly not to offend a group so much as to denote that something, not necessarily someone or a group is crappy.

 

At the end of the day, poor choice of words, especially for an AD.

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You really think this is a good post?

Yes. I do.

 

Prove me wrong, that an honest opinion is "not right" to say.

 

What the woman said was absolutely correct. From my personal and working relationships and interactions I can attest that her assessment is 100% correct. ALONG WITH T-MOBILE'S NETWORK IN THE SEATTLE-BURIEN-TUKWILA AREA.

 

And no, Black English Vernacular is not the whole of the argument either.

Edited by EmeraldReporter
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I always felt that Sprint management and their mediocre marketing efforts need to lay low until the network is a great story, and their 32 billions debt issue is resolved. Marcelo is an amateur, every six months we get a big fumble from him.

 

Last year, the collapse of him on Twitter against Legere because of prices, then the all in promo with 600k throttling video speeds, and now this.

 

Magenta is a cult, and they just sit there waiting for a little social media mistake to throw you their media tech blogs at you.

 

The only way Sprint will beat Tmobile is if they have a better network, faster speeds and better coverage the rest is irrelevant, just ask Verizon and AT&T.

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I honestly didn't see anything wrong with that ad...and I grew up in the ghetto, so the PC crowd needs to chill.

 

 

I don't think it's the fact that they were called ghetto it's the setting in general. It's that a bunch of (what seem to be) middle class White people basically said that ghetto people use T-Mobile. It's like a bunch of rich people laughing at the poor. Condescension is common in attack ads but insulting the customers of another company because of their economic status is not very good marketing in my opinion. If anything this ad could've just insulted a large number of potential customers. It's good that it's down now.

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I think the mere fact that we have to debate this makes it a questionable ad. I personally didn't take offense to it. But if enough people do, it's not worth the hassle and bad press.

 

But it does speak to today's culture disconnect in general.

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I don't think it's the fact that they were called ghetto it's the setting in general. A bunch of (what seem to be) middle class White people basically saying ghetto people use T-Mobile. It's like a bunch of rich people laughing at the poor. Condescension is common in attack ads but insulting the customers of another company because of their economic status is not very good marketing in my opinion. If anything this ad could've just insulted a large number of potential customers. It's good that it's down now.

So middle class white people shouldn't use the term ghetto in your mind? Ghetto is a term used by level of society by every ethnic group, it is part of vernacular American English. I don't see the problem, except the attempt at language policing by the left nuts. Just out of curiosity if it had been middle Asian Americans would it have been better?

 

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I think the mere fact that we have to debate this makes it a questionable ad. I personally didn't take offense to it. But if enough people do, it's not worth the hassle and bad press.

 

But it does speak to today's culture disconnect in general.

 

Thats what some people have a hard time grasping.

 

Marketing is about winning people over. Not insulting them. If youre not offended, great. But if youve just insulted a group of people - potential customers - thats a very bad thing.

 

The industry is at the point where there arent really any new customers. Everyone has a phone. Youre stealing people from other companies.

 

Insulting potential customers is bad. Generating headlines where youre the bad guy is even worse.

 

Sprint does not need bad headlines right now

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Magenta is a cult, and they just sit there waiting for a little social media mistake to throw you their media tech blogs at you.

 

 

Yet we never ask the question "What did T-Mobile do to engender this kind of loyalty?" Obviously T-Mobile did a lot of things right to bring forth this sort of loyalty. Yet that question never gets asked.

 

I feel like Sprint would be hurting even if their network was equivalent to T-Mobile. Why? Marketing and customer service. T-Mobile always did customer service well, now they have an out of the box marketing push and fast network to back it up. Then add Uncarrier out of that.

 

The fact SoftBank hasn't done enough to change these things on Sprint's end is my biggest source of frustration. Lots more changes have to occur, and it can't just be on the network end.

 

 

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