Yes, it is ludicrous. However, it's a mindset that's being perpetuated by the tech bloggers, among others. When some random blog runs a headline about how Sprint finished in last place in some company's latest speed survey, that's all the average person sees. They don't care that Sprint may actually be fast enough for all practical purposes, they just care that it's not the fastest. The e-penis mentality has bee carefully cultivated and it runs deep.