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Quarterback controversy? HTC One to replace the iconic HTC Evo nameplate!

S4GRU

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blog-0306459001330335296.jpgby Jeff Foster

Sprint 4G Rollout Updates

Monday, February 27, 2012 - 2:21 AM MST

 

Earlier this year, both HTC and Samsung stated in reports that it will be slimming down its product lines in order to reduce expenses, concentrate on higher quality and to lessen the effects of diluting similar product lines. Samsung has hinted that the Galaxy S lll will be launched simultaneously in many markets, and would eliminate the U.S. carriers from individual looks and independent features. Now HTC has introduced its "One" (several discussions are taking place on individual phones already) brand which appear to cover the entry, mid and high level markets.

 

The new "One" phones will be equipped with Android 4.0, Beats Audio and a "toned down" Sense UI. This new Sense will be more Android like and less resourse intensive. It appears like HTC was listening to customer complaints of Sense UI taking too much memory and interfering with performance.

 

HTC appears it has taken its cues from Samsung and its success from the GSll series of devices that boosted Samsung's bottom line. HTC is hoping that this new strategy and new Ice Cream Sandwich devices will help HTC climb back towards the top spot and return to a position of reporting record profits.

 

So are you sad, angry or relieved that the Evo badge may be no more? S4GRU members have been commenting and speculating since October 7th on the next Evo LTE device anticipated. Sound off with your thoughts below.

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Source: CNET



18 Comments


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I wouldn't be so quick to say that the Evo brand will be disappearing. Yes, it might, but I don't think HTC slimming down its product line necessarily means that Sprint will abandon the Evo marketing brand.

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yeah I wouldn't be so quick on this. the last two years Sprint has put out a flagship device no one else has had to start with, and I would expect the same this year....(unless they are laying an egg and taking a year off while NV rollouts hit their pocket...)

 

more evidence that the EVO line might not be dead...They have the Dragon line too...

http://www.engadget.com/2012/02/26/htc-to-launch-dragon-series-smartphone-in-mainland-china-expa/

 

Again, I personally can't believe you jumped to the conclusion that the EVO line was dead. pure speculation, should of been stated as such too. imho.

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I think it would be an awesome idea for sprint to get all 3 of these devices and start market it as the next generation of EVO devices. The High End HTC EVO One X, mid range HTC EVO One S and the budget minded HTC EVO One V.

 

What do you guys think?

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hate that idea simply b/c it would mean no SD card and no removable battery. lol

 

i just want those things...on top of what they improved on already....

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With the evo being a name exclusive to sprint and the HTC One only confirmed going to tmo and ATT, I too think mourning the death of the evo name is premature. I'm fairly optimistic about the news. It basically assures HTC's next offering to sprint will meet or exceed what's already announced. If only they released a timetable... this wait is going to make some jump ship. I too hope it ends up having a sd slot, removable battery, preferably a 3000mah+ battery, and a tri band lte radio. That would make the wait worth it.

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No removable battery? Sounds like everyone is starting to copy Apple with the iPhone, and if I'm going to have an Android phone next, I have to have a microSD slot for expansion.

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While HTC might be narrowing the amount of hardware it's releasing, but that doesn't mean that the carriers are going to change how they name or market the device to their customers. Who knows. The new hardware is interesting and I'm looking forward to a little hands on time with it in a couple months.

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From pcmag.com:

 

"So why not only release One phones? HTC still wants to build cheaper phones which wouldn't be eligible for the One branding, Kodera said. And some wireless carrier customers are more demanding than others, apparently.

 

"There's a lot of operator franchise markets, and in those cases branding and those discussions will come from the [operator] customers," Kodera said.

That's why it looks like One may not come to Verizon or Sprint yet. Kodera was very cagey about HTC's relationship with those two carriers, which are notorious for rebranding phones and demanding custom versions.

 

"We have some franchise business outside of this [One line]," Kodera said."

 

http://www.pcmag.com...,2400774,00.asp

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I just want to note to all of you, that I wrote the headline to Jeff's article, and added the final paragraph for the purpose of sparking conversation among S4GRU members in the comments section. Obviously that mission was accomplished.

 

- Robert, S4GRU

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hate that idea simply b/c it would mean no SD card and no removable battery. loli just want those things...on top of what they improved on already....

 

lol you're right. But usually when a manufacturer makes a device that will get slightly different variations for each carrier. Sprint somehow works some magic and gets the best iteration, like the Samsung Galaxy S and the Galaxy S II.

 

Also the HTC EVO 3D was an HTC Sensation internally but had a larger battery and more RAM. Hopefully Sprint can make this phone perfect and add a Micro SD card slot and a bigger battery. And I have to see how I feel about the 4.7 in screen.

 

It depends on how much bigger the device will be.

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While HTC might be narrowing the amount of hardware it's releasing, but that doesn't mean that the carriers are going to change how they name or market the device to their customers.

 

Our readers are largely US centric, and that is understandable for a Sprint 4G focused site. But many may not be particularly aware of wireless services and devices outside of the US.

 

To illustrate, few may know that EVO is not exclusive to Sprint, that HTC has released at least one EVO handset in Canada (Rogers), as well as versions compatible with networks in Europe and Asia.

 

http://www.gsmarena.com/htc_evo_3d-3901.php

 

Now, HTC has come out and stated publicly that it wants to release fewer devices and unify worldwide branding under the One name. So, like it or not, the writing is on the wall; HTC prefers One to EVO. And the eventual HTC 4G LTE spiritual successor to the EVOs will not likely carry the EVO name.

 

http://www.anandtech.com/show/5584/htcs-new-strategy-the-htc-one

http://www.phonescoop.com/articles/article.php?a=9931

 

AJ

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Our readers are largely US centric, and that is understandable for a Sprint 4G focused site. But many may not be particularly aware of wireless services and devices outside of the US.To illustrate, few may know that EVO is not exclusive to Sprint, that HTC has released at least one EVO handset in Canada (Rogers), as well as versions compatible with networks in Europe and Asia.http://www.gsmarena....evo_3d-3901.phpNow, HTC has come out and stated publicly that it wants to release fewer devices and unify worldwide branding under the One name. So, like it or not, the writing is on the wall; HTC prefers One to EVO. And the eventual HTC 4G LTE spiritual successor to the EVOs will not likely carry the EVO name.http://www.anandtech...egy-the-htc-onehttp://www.phonescoo...icle.php?a=9931AJ

 

totally know about the other EVO's out there, and totally know about HTC's push to have fewer devices than in years past. BUT they have already started to get away from that with the link I posted above.

 

http://www.engadget.com/2012/02/26/htc-to-launch-dragon-series-smartphone-in-mainland-china-expa/

 

So its still way too early to toss the EVO "branding" out the door as Sprint/HTC started that and in the end Sprint has the decision on what it gets just like Verizon does.

Come CTIA in first of May we should know a ton more fact and not all this speculation.

 

I just hope Sprint bucks up and says they want microSD support at the very least...

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I think over the next 24 months, we are going to largely lose our external MicroSD support on new devices. It appears the trend is heading that way. :(

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Sgt. that article notes that "Dragon" is merely a temporary codename. So, it does not do much to support your contention.

 

I am not trying to pick a fight, but I am a bit perplexed by the seeming emotional attachment to the EVO name. I had detected that sentiment previously, and it is on full display now that HTC has potentially pulled the plug on branding other than One.

 

Why do some care so much about EVO nomenclature? After all -- and I say this half glibly, half seriously -- no matter what HTC (or Sprint, for that matter) brands your device, you can still call it "EVO" if that is what you like.

 

AJ

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AJ,

 

haha i skimmed that article like a doufus. lol

 

wasn't trying to come off as emotional toward the name EVO but just that its still early to discount it out.

More so mainly b/c how Sprint and VZ like to have "their" branding on their flagship devices so that leaves anything possible for them. Just early to count it out...

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I never was much of a fan of the "Evo" branding. They worked hard to build it though. No two Evos are the same, there is the original Evo, the slider Shift, a 3D version, and an international version in the Design. While the Shift and Design may not have been gamechangers, they didn't tarnish the brand. Now, I think Sprint's HTC fans will probably buy the next HTC flagship no matter what it happens to be called. I just find it hard to believe that they would ditch the Evo name. It could be a "One" with a different case and name. I do think it is rediculous that Sprint and Verizon expect phonemakers to make them a whole special model of phones. It just ends up taking the manufacturer longer to release updates when they have 12 different models of the same phone like the Samsung Galaxy SII. Maybe this will change when all the carriers are on VoLTE.

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I think over the next 24 months, we are going to largely lose our external MicroSD support on new devices. It appears the trend is heading that way. :(

 

I do like large internal storage, but a SD card makes it so much easier to swap all your pictures, music and video from one phone to another. Then there is the whole bootloader/ODIN thing. Bootloader is way easier to load a ROM or recover from a boot cycle. ODIN isn't hard to use, but I like tossing a ROM on the SD card and plugging it into the phone. I guess everyone's desire to copy Apple's success is leading them to copy all the things that Android purists hate about the iPhone. Non-removable batteries, external storage, what's next? Are we going to lose our widgets, big screens and vast array of choices?

 

YOU GET THIS "ONE" MODEL TO CHOOSE FROM. LIKE IT LIKE IT LIKE IT... :P

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