Qualcomm had the UMB standard which is what Verizon would have used instead of LTE if LTE hadn't made it possible for CDMA to work with LTE.
http://en.wikipedia.org/wiki/Ultra_Mobile_Broadband
I couldn't even read that article, that ad placement is awful. I understand that they need those to stay afloat, but it shouldn't hinder the reading experience that badly.
I think part of it has to do with how many people here know what they're talking about. So if someone comes along who pretends to know what they're talking about, when they don't, they'll get called out.