I think it's more than a marketing problem, to be honest. Think about all of the other Smartphone players and what do they all have in common? Samsung, Sony, LG, Apple and even Nokia and Motorola before the mobile divisions got spun off, all had income coming in that wasn't affected by Smartphone sales. Especially considering the fact that they don't make any of their own components so they have to bid against bigger companies who are willing to spend more.