I don't disagree about Sprints financial situation, My concern is how it applies it's limited resources to attract and/or maintain customers. I'll use some lose figures as an example. It may take Sprint $500 to attract a new customer via promo's, advertising, education, time spent w/reps, etc while to keep a current customer it may only need to spend $25-100 by throwing a renewal incentive such as eliminating or reducing activation fee's or as I mentioned before and cheap GC or something else.
Sprint doesn't have to give the farm away as in the past, but a little something goes a long way with most consumers. Some have even commented on this site about how cheap Sprint could keep them. Most of us on this site don't cost Sprint money to renew, we do our research and usually find the best deals without using Sprint resources as a new customer would. This is what concerns me about Sprint's "take it of leave it" attitude.