Agreed, I'd buy a phone from her. I've had a few marketing classes in my day and I know enough about market segments and targeting as well as focus groups to see how the approaches work. And although I see how this new group is trying to draw the interest from the consumer and get the brand focus toward the end, its not working for me. Not enough to grab me and hold my attention so far.
Maybe its just me, but I'll give them some more chances. Although the commercials from the old group were light on info and went for humor or being whimsical toward the end, you at least knew it was a Sprint commercial fairly early on.