Sprint is the only telecommunication company to keep the same name since it started it's business and I like that about the company.if you change the name people will still ask what happened to Sprint oh they just changed there name to so and so or when someone is getting a new carrier and see a new name they might say I don't know this carrier so I'm not going to get them when I know these brands (Verizon/T-Mobile/at&t) better.