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Sprint LTE market launch press releases


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Let me just throw this out there and I am hoping someone would give me a good answer...

 

I see Verizon coming out with reports about this city and that city is now on their Verizon 4G network. But with Sprint...nothing! I did get a email last week or so that said 5 new cities to come on line with the Sprint network on Sunday. But if Sprint wants extra money for their build out, then maybe they should talk a little bit more about their build out, more in the financial news web sites.

 

Verizon and AT&T send information about their POS network to the financial site all the time. But the individual(s) that do the marketing need to step it up so that everyone know exactly where the build out is at. Yes, I know that this is what this site does, but there are a lot of investors out there that have no idea (expect the balance sheet which I hear them complain all the time) what's going on with the LTE. Yes I promote this site all the time, but I think Sprint could do a better job promoting themselves. No not with commercials, but drop a line to the Wall Street Journal or Market Watch once a week...not once a month.

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The problem with that is that if Sprint is late, then they look bad. Sprint is basically walking on a tightrope. They would rather say little and over perform expectation, than end up looking bad. It would be nice for Sprint to give a little more information, but I think the risk outweighs the reward. When sprint is announcing market after market at a faster rate than ATT and Verizon, people will be more receptive. Announcing work on cities is only going to make customers happy for the short term and might backfire if cities get delays. SF is a prime example of a city getting pushed back because of delays. Getting sites live will make them happy for the long term. Sprint is focusing on the long term.

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My 2¢: Sprint will start churning out press releases about their network as soon as cities are officially online, or within a week or so of go-live (like they did with ATL/DFW/HOU/SAT/KC). They'll probably issue another round of press releases once each city is online. The reason you haven't seen much in the news is Sprint doesn't have much online yet, and is trying to under-promise and over-deliver (a good idea; see ChadBroChillz's post). AT&T and Verizon have only posted press releases when they were close to launch on a market, or had launched it already. As of right now, Sprint is following this model, and asking more of it could be a recipe for disaster.

 

Also, I've got a sneaking suspicion that my post, along with the two above it, need to be moved to a new thread. I'll ask a mod to do that now...because I think that this post should stay reasonably on-topic.

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