Sprint layoffs

[legion125]

Sprint is reorganizing its marketing arm. Several months ago, you may have read about Sprint hiring a new VP who was going to combine consumer and business groups under one umbrella. It also let go its advertising agency for a new one, thus the dearth of new commercials lately.

 

I suppose we will have to wait and see what becomes of this. The unlimited commercial with the girl and data counter has been the best one with the old guard. But it's practically the only one showing in my market besides the iPhone one with the rising apps.

 

http://www.fiercewireless.com/story/sprint-announces-job-cuts-part-reorg/2012-02-17

[S4GRU]

That's all I see too. Hopefully this turns out to be a good move. Although I am always sad to hear of layoffs. Especially in this economy. I was one of those numbers back in 2009.

 

S4GRU is now mobile...posted via Forum Runner

[BenChase7]

Yea, they only have those 2 commercials running here two (but i hardly watch tv). Although, I think they have another one or two since they inked the deal as NBA sponsor.. probably only running during games.. and NASCAR starts back soon, so probably another couple new ones to go along with the race season that is about to start. I would think $ is limited now that Network Vision and iPhone are in full swing. But, I would think we should see new/better advertisement when LTE is launched and new phones start showing up in a few mos. Also, I'm pretty sure they just signed deal with a whole new advertising team, right?

[legion125]

I think we'll start to see some new ones come out by April at the earliest or before LTE banner is unfurled at the latest. Creating an ad campaign from scratch is a labor intensive venture, especially when creative types start bumping heads.