Cablevision rents AppleTV box to OMGFAST subs for $5/mo

[bigsnake49]

Cablevision leasing Apple TV box for $5 monthly to OMGFAST subscribers

 

Testing the waters for using Internet video devices to compete with fellow cable operators, Cablevision (NYSE: CVC) launched a promotion at its OMGFAST wireless broadband system in Florida in which subscribers can lease an Apple TV set-top for $5 monthly.

While Cablevision already competes with broadband Internet services from Comcast (Nasdaq: CMCSA), Time Warner Cable (NYSE: TWC) and other cable operators in South Florida with a wireless Internet product that offers subscribers download speeds of 50 Mbps for $29.95 monthly, the Apple TV promotion OMGFAST is touting this week marks its entry into the video business. OMGFAST is offering free installation of the Apple TV set-top, which retails for $99. The device lets users access content from Apple's (Nasdaq: AAPL) iTunes library, in addition to video from Netflix (Nasdaq: NFLX), Hulu, YouTube, Vimeo and other content providers.

Formerly known as Clearband, OMGFAST relies on Multichannel Video Data Distribution Service (MVDDS) spectrum. It delivers high-speed data from microwave transmitters placed on communications towers and rooftops to subscribers with fixed wireless receivers that look similar to a high powered satellite dish.

 

Read more: Cablevision leasing Apple TV box for $5 monthly to OMGFAST subscribers - FierceCable http://www.fiercecab...5#ixzz25d6XJfox

 

I think that the Clearwire and Dish spectrum can be used for something like this. Sprint can be the wireless network provider as well as the backbone provider (since they are upgrading their backbone to 400G) for both Dish and DirectTV for their Video on Demand services. They might need to acquire Level 3 and/or XO Communications for their Metro loops though.

Edited September 5, 2012 by bigsnake49