RedSpark

So that's what he was doing at Facebook.... Just saw this video posted: https://www.facebook.com/150984694912422/videos/1198090626868485/ Marcelo talks about entrepreneurship, One Sprint, and the Sprint turnaround. This was a really interesting conversation. At the 24:20 Mark: Marcelo says that a new marketing campaign is coming on May 8th. He said he learned from customers what the most effective marketing campaigns are during his Listening Tour. He said that he wasn't hearing the feedback he heard in his Listening Tour from his marketing department. He also said connecting directly with consumers has changed his job, and that he was mad at himself for taking so long to do this.

Aren't "Project Cedar", "Project Ocean" and the "New Project Expansion" about improving coverage? http://s4gru.com/index.php?/blog/1/entry-382-sprint-planning-large-network-expansion-adding-9000-new-lte-sites-nationwide/

T-Mobile released its 1Q2016 Results Sprint has its Fiscal 2015 Fourth Quarter Earnings Call scheduled for May 3, 2016. Noticed a few things I wanted to share from this PDF: According to the fine print on Sprint's website, LTE covers "Over 280M People". Based on the recent Press Release, LTE Plus is in 191 Markets. Maybe we'll hear about VoLTE in the earnings call. Who knows? Sprint says it's the fastest based on Nielsen Data. Dr. John Saw, Sprint CTO Blogged about this: T-Mobile relies on Ookla for its network claims, which again, measures how fast a network is built to perform, not how fast traffic is actually moving. To achieve this, Ookla collects speed tests submitted by wireless consumers and compares those speeds by operator. The downside is, unlike NMP, which latently monitors network conditions (including speed) while consumers are using their phones for their daily needs, consumers must explicitly initiate Ookla speed tests. Not many customers run their speed test apps regularly, and usually when they do, it is for diagnostics purposes - either in an area where their experience may be very bad or very good. T-Mobile may currently have made their highway faster (per their Ookla-based marketing claims), but with the introduction of BingeOn, we see that cars on their highway are moving at slower speeds. All those multi-lane highways and nowhere to go because they put in speed bumps. People easily forget how much spectrum Sprint actually has. It has a ton: In addition to its 800 MHz and 1900 MHz spectrum holdings, Sprint controls an average of 120 MHz of 2.5 GHz spectrum in 90 of the top 100 U.S. markets. And for all we know, Sprint will actually participate in the 600 MHz Auction with the backing of SoftBank. As above. People continue to underestimate Sprint's ability to densify its network. However, I think what's even more unappreciated is Sprint's spectrum position for 5G going forward.

Interesting. I had no idea.

What's Marcelo doing with Facebook? https://twitter.com/marceloclaure/status/724639213820502016 https://twitter.com/marceloclaure/status/724726648441044998 A partnership?

A few new spots I've seen from Sprint: https://www.youtube.com/watch?v=SIhPTTbe998 https://www.youtube.com/watch?v=mJHIEldldlY It reminds me of T-Mobile's "Wideband NYC Challenge": https://www.youtube.com/watch?v=yeBSWkux6ss Sprint needs to stick with this approach....

Away from the main city center of St. Louis, etc., you see little dots of coverage here and there in the middle of off-network roaming.

What explains the little islands of Sprint coverage around Chester, IL on the Sprint Coverage Map? Do those represent single cell sites? Are there plans to expand coverage in this area through Project Ocean?

Sprint's take on 5G is a bit different it seems:

Lots of "One Sprint" announcements today: Kevin Kunkel Named Sprint President, Southern California Region Jonathan Blitz Named Sprint President, South Central Region Mark Nachman Joins Sprint as President, Ohio, Pennsylvania and West Virginia Region Michael McMahon Joins Sprint as President, Great Plains Region

You're welcome! There's a lot of content on the Sprint Investors Website: http://investors.sprint.com/ I think Boost and Virgin should be folded into Sprint Prepaid for greater cost savings. Having to promote multiple brands with separate marketing channels seems very costly.

See: Quarterly Results See: Events

Sprint just announced its 4Q15 Earnings Call Date: Sprint Corporation Schedules Fiscal 2015 Fourth Quarter and Full Year Results Announcement May 3, 2016 at 8:30AM ET

Interesting how SoftBank is the only carrier listed. Perhaps it was done this way so as to not tip everyone off that Sprint is getting involved.

There are definitely some big plans in the works!

I have a theory on what Sprint has planned for its 2.5 GHz Indoor Coverage Plans... I'll bet it's going to be a small cell requiring no customer provided backhaul (i.e. Ethernet, etc.) as the AIRAVE/Wi-Fi Connect Router do. Instead, it will utilize Sprint's LTE Relay infrastructure and auto-configure itself upon being plugged in. If so, it'll have to be the size of an AIRAVE/Wi-Fi Connect Router or smaller to promote adoption. Even better, I'll bet it will have a feature which will allow it to extend coverage to other nearby units, such that if a unit is installed in the bowels of a building, it'll receive an extended signal from a unit installed at a window. If this is really the case, I see Sprint working closely with customers, landowners and government entities to install hundreds of thousands of these across the country. Thoughts?

Nice! What do you think Sprint is experimenting with for its indoor coverage solutions for 2.5GHz?

Sprint Planning Will Bring LTE Plus Home to You Some really good comments from Dr. John Saw, CTO in the Article about the advantages of Sprint's 2.5GHz Spectrum and what it means for 5G. Dr. Saw had some interesting remarks about Indoor Coverage solutions for 2.5 as well: Can anyone speculate what they're working on? Damn that feels good.

Hopefully this "One Sprint" strategy enables local/area managers to run their markets in the way they deem best for their customers and provides appropriate resources as needed.

Just announced: Jerry Gallegos Joins Sprint as President, West Area He'll be based in Phoenix, AZ.

See this article from December 1, 2015: New York prepares for surge in small cell deployments

This isn't old news. Sprint is now outperforming the other carriers in NYC, and it only gets better from here when 3xCA goes live. Hopefully the iPhone 7 has 3xCA so Sprint can easily migrate all those people on iPhone Forever to it.

Some big news for NYC Today: Sprint Launches LTE Plus in New York City LTE Plus is now available in 191 Markets Since the beginning of the year, Sprint doubled the speed and capacity of more than 900 2.5GHz cell sites across the New York Metropolitan Area with the deployment of two-channel carrier aggregation. According to Sprint’s analysis of Nielsen Mobile Performance data, Sprint now delivers the fastest LTE download speeds in New York. Within the past six months, Sprint has added or upgraded service at several popular locations such as Rockefeller Center, the 9/11 Memorial, Jacob Javits Center, JFK International Airport, and The Intrepid Sea, Air & Space Museum. Sprint continues to lead with more stations on air to-date than any other carrier. Sprint is contracted to complete all seven phases of 279 underground stations in the New York City subway project. Sprint will be deploying 4G LTE to all underground stations and service will be ready for customers in 2017. Also, see this video: https://www.youtube.com/watch?v=B1G-lZgVjjc Great job Sprint!

The process by which they found these people was very mysterious. I'm sure they had to sign some kind of release for their comments to be used. Otherwise, I have no idea how they found these people.

So when should it be called 5G? This isn't just about speeds. It's about capacity.