RedSpark

See Page 7 of this PDF: The chart on that page shows growth in this program.

T-Mobile lets people upgrade to a new device up to 3 times per year: http://explore.t-mobile.com/jump-on-demand-phone-upgrade Seems that enough people want it/do it to warrant the program. See here for Upgrade Program Comparison Chart: http://explore.t-mobile.com/phone-upgrades

There are 4 main area presidents: West, Central, South, and Northeast. Within those 4 areas, there are 18 regions which each have their own president. As Marcelo explained in the video, this setup enables Area/Regional presidents to be more entrepreneurial and in touch with their local userbase.

Unfortunately, I don't have a YouTube video link, but it is on a publicly accessible Facebook page. You don't need a Facebook account to watch the video. Marcelo talks a lot about his experience going from Brightstar to Sprint, and how he's trying to reinstall an entrepreneurial "winning culture" at Sprint, similar to that which he had at Brightstar. According to him, Sprint has been gaining customers every day. It'll be interesting to see how the numbers pan out at the Earnings Call.

Marcelo and Facebook "partnered" for this interview it seems. Perhaps they'll work on initiatives going forward. Hard to tell at this point what he has planned, but he did say he wanted to better connect with customers.

So that's what he was doing at Facebook.... Just saw this video posted: https://www.facebook.com/150984694912422/videos/1198090626868485/ Marcelo talks about entrepreneurship, One Sprint, and the Sprint turnaround. This was a really interesting conversation. At the 24:20 Mark: Marcelo says that a new marketing campaign is coming on May 8th. He said he learned from customers what the most effective marketing campaigns are during his Listening Tour. He said that he wasn't hearing the feedback he heard in his Listening Tour from his marketing department. He also said connecting directly with consumers has changed his job, and that he was mad at himself for taking so long to do this.

Aren't "Project Cedar", "Project Ocean" and the "New Project Expansion" about improving coverage? http://s4gru.com/index.php?/blog/1/entry-382-sprint-planning-large-network-expansion-adding-9000-new-lte-sites-nationwide/

T-Mobile released its 1Q2016 Results Sprint has its Fiscal 2015 Fourth Quarter Earnings Call scheduled for May 3, 2016. Noticed a few things I wanted to share from this PDF: According to the fine print on Sprint's website, LTE covers "Over 280M People". Based on the recent Press Release, LTE Plus is in 191 Markets. Maybe we'll hear about VoLTE in the earnings call. Who knows? Sprint says it's the fastest based on Nielsen Data. Dr. John Saw, Sprint CTO Blogged about this: T-Mobile relies on Ookla for its network claims, which again, measures how fast a network is built to perform, not how fast traffic is actually moving. To achieve this, Ookla collects speed tests submitted by wireless consumers and compares those speeds by operator. The downside is, unlike NMP, which latently monitors network conditions (including speed) while consumers are using their phones for their daily needs, consumers must explicitly initiate Ookla speed tests. Not many customers run their speed test apps regularly, and usually when they do, it is for diagnostics purposes - either in an area where their experience may be very bad or very good. T-Mobile may currently have made their highway faster (per their Ookla-based marketing claims), but with the introduction of BingeOn, we see that cars on their highway are moving at slower speeds. All those multi-lane highways and nowhere to go because they put in speed bumps. People easily forget how much spectrum Sprint actually has. It has a ton: In addition to its 800 MHz and 1900 MHz spectrum holdings, Sprint controls an average of 120 MHz of 2.5 GHz spectrum in 90 of the top 100 U.S. markets. And for all we know, Sprint will actually participate in the 600 MHz Auction with the backing of SoftBank. As above. People continue to underestimate Sprint's ability to densify its network. However, I think what's even more unappreciated is Sprint's spectrum position for 5G going forward.

Interesting. I had no idea.

What's Marcelo doing with Facebook? https://twitter.com/marceloclaure/status/724639213820502016 https://twitter.com/marceloclaure/status/724726648441044998 A partnership?

A few new spots I've seen from Sprint: https://www.youtube.com/watch?v=SIhPTTbe998 https://www.youtube.com/watch?v=mJHIEldldlY It reminds me of T-Mobile's "Wideband NYC Challenge": https://www.youtube.com/watch?v=yeBSWkux6ss Sprint needs to stick with this approach....

Away from the main city center of St. Louis, etc., you see little dots of coverage here and there in the middle of off-network roaming.

What explains the little islands of Sprint coverage around Chester, IL on the Sprint Coverage Map? Do those represent single cell sites? Are there plans to expand coverage in this area through Project Ocean?

Sprint's take on 5G is a bit different it seems:

Lots of "One Sprint" announcements today: Kevin Kunkel Named Sprint President, Southern California Region Jonathan Blitz Named Sprint President, South Central Region Mark Nachman Joins Sprint as President, Ohio, Pennsylvania and West Virginia Region Michael McMahon Joins Sprint as President, Great Plains Region

You're welcome! There's a lot of content on the Sprint Investors Website: http://investors.sprint.com/ I think Boost and Virgin should be folded into Sprint Prepaid for greater cost savings. Having to promote multiple brands with separate marketing channels seems very costly.

See: Quarterly Results See: Events

Sprint just announced its 4Q15 Earnings Call Date: Sprint Corporation Schedules Fiscal 2015 Fourth Quarter and Full Year Results Announcement May 3, 2016 at 8:30AM ET

Interesting how SoftBank is the only carrier listed. Perhaps it was done this way so as to not tip everyone off that Sprint is getting involved.

There are definitely some big plans in the works!

I have a theory on what Sprint has planned for its 2.5 GHz Indoor Coverage Plans... I'll bet it's going to be a small cell requiring no customer provided backhaul (i.e. Ethernet, etc.) as the AIRAVE/Wi-Fi Connect Router do. Instead, it will utilize Sprint's LTE Relay infrastructure and auto-configure itself upon being plugged in. If so, it'll have to be the size of an AIRAVE/Wi-Fi Connect Router or smaller to promote adoption. Even better, I'll bet it will have a feature which will allow it to extend coverage to other nearby units, such that if a unit is installed in the bowels of a building, it'll receive an extended signal from a unit installed at a window. If this is really the case, I see Sprint working closely with customers, landowners and government entities to install hundreds of thousands of these across the country. Thoughts?

Nice! What do you think Sprint is experimenting with for its indoor coverage solutions for 2.5GHz?

Sprint Planning Will Bring LTE Plus Home to You Some really good comments from Dr. John Saw, CTO in the Article about the advantages of Sprint's 2.5GHz Spectrum and what it means for 5G. Dr. Saw had some interesting remarks about Indoor Coverage solutions for 2.5 as well: Can anyone speculate what they're working on? Damn that feels good.

Hopefully this "One Sprint" strategy enables local/area managers to run their markets in the way they deem best for their customers and provides appropriate resources as needed.

Just announced: Jerry Gallegos Joins Sprint as President, West Area He'll be based in Phoenix, AZ.