Agreed!
I highly doubt Marcelo would do it, as it sort of admits defeat somewhat. BUT what if the hook to bring on new subscribers (and to keep current ones) is a simple reward system!
Today we announce these new plans (what ever they may be), we know our network is still expanding and in areas not as fast as we would have liked. Once you signup for these new plans, which will only be offered till the start of the new year - you will be grandfathered onto them for 2 years.
Or something like that??