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Sprint credits Unlimited for high iPhone sales on the Now Network

S4GRU

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by Robert Herron
Sprint 4G Rollout Updates
Thursday, December 1, 2011 - 10:22 AM MST

 

At a Bank of America investor conference this morning, Sprint CFO Joe Euteneuer said, "We thought (the iPhone) would do very, very well for us, and it has." In fact, Sprint is now estimating it will sell more than one million iPhones before the end of the quarter on December 31st.

But more importantly, Euteneur credits unlimited data as the reasons for the iPhone launch success. "We're also getting real gross adds," he said. "I think that one of the reasons they're coming is that it's simplistic. It's one flat rate."

For Sprint customers hoping and praying for unlimited smartphone data continuing, this is a glimmer of good hope. If Sprint believes that iPhone success is tied directly with unlimited smartphone data, it's all the reason why they need to keep their business and network plans aligned with unlimited offerings.

Euteneur also ceded that Sprint's network has been even further pressured by the success of iPhone sales. But he committed to network upgrades and enhancements to alleviate those concerns. That we continue to wait for. But we have learned not to hold our breath.

 

Source: http://www.fiercewir...-FierceWireless



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