RedSpark

End of an era.... Pour one out folks.

Neville lays it all out. Amazing how T-Mobile was able to capitalize on Sprint's spectrum assets from the Merger.

https://www.shentel.com/news/2021/april/restructuring plans

Ugh....

I guess this was inevitable. Hope they all land somewhere soon.

Look at them go... Sprint really supercharged this.

Lots of info here, but I found this the most interesting:

Quote

Most important, our obsession to make customers happy remains front and center. It is an important differentiator, and customers have noticed. We’re proud of our record-breaking win from J.D. Power U.S. Wireless Customer Care — for the 21st time in a row! We’re going to keep delivering incredible experiences from end to end. Sprint customers who are coming over to our network and enjoying Un-carrier benefits are happier, too — to the tune of net promoter scores that are about 100% higher for those who have migrated into the T-Mobile system.

100% higher? My goodness, but measured from when? Marcelo's recounting about the poor customer experience at Sprint is sobering.

Another one....

Perhaps this is reason enough alone to swap SIM's now. It's amazing how quickly T-Mobile moves on everything compared to Sprint, and this is in the middle of a pandemic no less.

On 3/19/2021 at 5:06 PM, Terrell352 said:

So I don't know if you know this but last month tmobile quietly sold its 33% of tidal back to the company. Tmobile wants nothing to do with Tidal.

Oh wow. I didn't actually know that. They really kept that under the radar.

Sprint got the "Can you hear me now?" Verizon guy.... (I think we've heard the last of him since the Merger, but maybe he could come back as a T-Mobile guy?)

Intel just got the "I'm a Mac" guy....

Only a matter of time before we see the T-Mobile girl (Carly Foulkes) show up in a Verizon commercial.

No loyalty in this business.....

Check out that merger synergy figure. Wow.

Here comes C-Band.....

Wow. Look at them go.....

Meanwhile, here's what's happening at TIDAL:

Jack posted a whole thread about this.

Here's some background: https://www.theverge.com/2021/3/4/22313108/square-inc-tidal-majority-stake-jack-dorsey-jay-z

(Note: Sprint invested $200 Million for 33% of the Company back in 2017.)

Between the 800 MHz rebanding finally being done, and TIDAL now getting new ownership by Jack's company "Square", we live in interesting times.

Impressive!

1 hour ago, Trip said:

Looks like rebanding is finally finished.

https://ecfsapi.fcc.gov/file/103032263115410/800 MHz Monthly Report March 2021.pdf

- Trip

 

Amazing. It had to end at some point.

Any guesses?

Good news for people who want this.

Wow.

17 hours ago, Trip said:

To me, ads don't matter.  Service does. 

- Trip

True. My service now is better than it’s ever been and if they can stick it to Verizon and AT&T in the process, so much the better.

Stuff like this is why I'm happy to be with Magenta now:

Wow.

For comparison....

Here's what Verizon is doing: https://www.verizon.com/about/news/verizon-elevates-super-bowl-lv

Here's what AT&T is doing-in-part (more information is referenced in an earlier link): https://www.fiercewireless.com/operators/at-t-s-mmwave-5g-takes-off-at-tampa-airport

It'll be interesting to see how this turns out.

I've noticed a substantial service improvement on my device.

T-Mobile just upgraded your rate plan:

https://delivery.sprint.com/m/u/nxt/migration/faq.html

Monthly taxes and fees are now included.

Customers will be notified via text/email in the coming weeks.

Per the FAQ, you can opt out of this plan upgrade if you want to.

18 hours ago, JonnygATL said:

This is a very good point.  True, soccer ("football") may be the largest sport in the world - by far - but this isn't the rest of the world.  This is the U.S. and soccer just isn't on the radar really here in the sort of capacity that would make any difference to/resonate with Sprint subs or potential subs.  

 

You're not going to reach mainstream folks pushing what amounts at least in this country to a niche sport.  

It is shocking the number of missteps they took over the years.  Even more shocking is that they survived as long as they did.  I would contend that is at least partially (if not wholly) due to the massive upgrades made to their network from 2H 2012 on.  

To suggest that the Sprint network didn't improve tremendously across the board would be a bold faced lie.

They did a good job with threadbare resources.  Ya gotta give em that.  

Yup. Marcelo completely misjudged what would appeal to mainstream customers, but what's most shocking is that he continued down that road despite customer metrics and NPS reports showing him that Sprint was rotting at the core due to insufficient network capex. Either he didn't understand what was happening or he didn't care, knowing that a merger was in the cards eventually.

Yeah, the Sprint network did improve substantially at the end. I agree that there was only so much they could do with the lack of interest and resources from SoftBank. I give the engineering team a lot of credit. They did what they could with what was leftover from the marketing budget.

13 hours ago, mikejeep said:

I'm guessing that the DRL partnership costs a small fraction of what the NASCAR or NBA deals did too..

No doubt about that.

T-Mobile also has a tremendous social media presence which magnifies and spreads any news or partnerships. Sprint was never very good at social media. All you had to do was look at the follower count and the level of engagement on Twitter/Facebook for both companies. Sprint trailed T-Mobile substantially on these metrics. T-Mobile was/is also better at getting press coverage because its PR/Comms team was/is simply better.

So the Drone Racing League can essentially be as big as any other announcement T-Mobile would make. Each social media follower can see, engage and share this news. On top of that, the Tech Press can write about it and further share to their own followers, etc. T-Mobile understood/understands the terrain.

It’s finally sunk in how normal this is post-merger. Sprint was really a parallel universe of mismanagement and poor messaging.