Issue is that ISP’s will start charging the U.S. consumers for services (ie. YouTube, Netflix, etc). ISPs throttling competitors services choosing winners and losers. Stun the growth of innovation. Most Americans only have 1 maybe 2 options for broadband access in the US. Also I think that network expansion and investment would decrease. Even if the things you say as far as ISPs and content providers are battling for profits. The extra cost are always trickled down to the consumers the corporate corporations aren’t going to take a hit on profit.