Well, I took the bait and ordered the 5X today. Really looking forward to it.. Ya can't beat the value here, that is for sure.
Funny story (or, so I think): I was watching hulu via Chromecast when the Nexus 5X commercial comes on. I pick up my Android phone and activate the Sound Search for Google Play widget to find out what song was playing (Lean On). I immediately purchased the song through Google Play/Music. Two hours later, I get on my Chromebook, go to Google.com and purchase a Nexus 5X.
At least when they evaluate the effectiveness of their advertising.. and services & products in general.. I will have made them proud.
Talk about taking the bait.. hook, line and sinker.