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Danny Bullard Sprint 4G Rollout Updates Tuesday, March 20, 2012 - 9:45 AM MDT Hello S4GRU readers. In this article, I will give you my 3 reasons why Apple is successful. I will go into extensive detail on each reason why Apple is successful. These are my opinions, so feel free to comment telling me your reasons why Apple is successful and how you think Apple could improve in each category. Note: These are in no specific order. 1. Marketing Apple markets their products like no other. If you've ever seen Apple's TV commercials, you'll notice how they're simple and cut to the chase. During most Apple commercials, Apple talks about the simplicity and beauty of their products. Example, Apple's new ad for the new iPad talks about the iPad's new retina display saying "When a screen becomes this good, it is simply you and the things you care about." When it comes to presentations, Apple is no slouch. When going over the product and such, they explain it all where the common buyer can understand everything about the product, not just tech geeks. Apple isn't only about marketing, they are also about engaging with their fans, and that is exactly what Steve Jobs did and Tim Cook is doing. 2. Simplicity The average consumer usually doesn't usually care about specs when looking into purchasing a smartphone or a tablet. They just want something that is easy to use and just "works". If you have ever used the iPhone or iPad, I'm sure you know how simple they are to operate/use on a daily basis unlike other devices. The iPhone 4S is so simple that your younger children can operate it without any hiccups (ever seen the Sprint iPhone Unlimited ad with the young child?). Apple's programs like iTunes and the App Store provide seamless experiences for downloading music and apps. Almost everything Apple releases is easy to use, and that's why we love them. Simplicity is a virtue to Apple, case closed. 3. Innovation Apple is known for innovation. They are always thinking of ways to improve their products while making them "different" from others. If you've seen the new iPad, I'm sure you've noticed the iPad's new display packing a whopping 2048x1536 resolution. That is the highest resolution of any tablet/mobile device. Impressive huh? Apple doesn't stop innovating there. Apple's iPhone 4S rocks an 8MP camera with F/2.4 Lens. It's the "The you-can't-believe-it's-on-a-phone camera." Innovation never stops at Apple. Those are my three reasons why Apple is successful. Please weigh in with your thoughts below! Constructive and well thought out comments only, please.