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I have a question for you all, recently the flagship phones that have been coming out have all been pretty much on par with each other, with the key differentiators really being design, brand, and usability, among other things. I remember about a year ago or so, I used to look at Benchmark scores, and it really did influence what type of phone I was more prone to get. But with the recent phones, notably the ONE and S4 with Sprint, there really isn't a big difference in scores and performance (The S4 gets higher scores), but that doesn't really seem to translate into better performance in real world tests (subjectively). My question is this: Do you look up certain objective facts, such as the benchmark scores, or are you more influence by the your own subjective observations, such as feel of the phone or brand? -Luis (The reason I'm asking is because articles keep pushing scores, and performance, one saying that the S4 isn't better than the iPhone 5, and that they fail to understand why someone would line up to buy the S4)