We refer everyone to telesales to keep framily, 4/5 of our customers have only a few linked accounts and most just want a new phone today so they tend to go to 25GB/$50 or $60 BB1 unlimited.
Edit: It's also how the BB system tracks sales. It assigns a generic value for a transaction, so if there is a chargeback, or in the case of framily a non pay, the rep doesn't see it or get hurt by it. And we see so little framily that it won't be enough of an issue to get someone fired.
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