Most certainly true for rural. I would venture to say that 95% of my time is spent in Roanoke City, Salem, and periodically throughout Roanoke County. I've never had an issue with LTE service from T-Mobile. I came from 5 years of Sprint service, so being able to have LTE where I am most of the time is a big sell for me. I basically have what I always wanted from Sprint. I also travel to San Diego to see family and into Mexico. Having the international data and text was a big plus. For $40 bucks a month, I figured it was worth a try. Now to keep in line with this thread.... were iz ma 4G'ssss, Sprunt!?!?!?!?!?