I do find their naming scheme very strange. Especially when they released the One X last year, and this years flagship is the ONE. It's just very strange, considering they wanted to undo their mistake with the One X and all it's variants. They should have gone with another name, helps differentiate the lines. It ultimately confuses people, the ONE, One X, One S, One V, etc,.
Also I would like to see more Moto on other carriers too.
-Luis