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Technology market consolidations


MacinJosh
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Acquisitions can be bad for technology, like Microsoft buying SwiftKey only for their AI research, found here: http://9to5mac.com/2016/02/02/microsoft-purchases-swiftkey/. Hopefully they won't discontinue SwiftKey's famous keyboard in favor of their own.

 

Or they can be good, like ZAGG buying Mophie to complement it's already extensive lineup of smartphone accessories, like the famous ZAGG InvisibleShield. See here: http://9to5mac.com/2016/02/02/zagg-to-acquire-mophie-takeover-battery-screen-protection-keyboard-accessories-market/

 

Thoughts, dislikes, or likes about these two different mergers? Please discuss below.

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Acquisitions can be bad for technology, like Microsoft buying SwiftKey only for their AI research, found here: http://9to5mac.com/2016/02/02/microsoft-purchases-swiftkey/. Hopefully they won't discontinue SwiftKey's famous keyboard in favor of their own.

 

Or they can be good, like ZAGG buying Mophie to complement it's already extensive lineup of smartphone accessories, like the famous ZAGG InvisibleShield. See here: http://9to5mac.com/2016/02/02/zagg-to-acquire-mophie-takeover-battery-screen-protection-keyboard-accessories-market/

 

Thoughts, dislikes, or likes about these two different mergers? Please discuss below.

Im afraid Microsoft will discontinue swiftkey as we know it and incorporate swiftkey like features into this.  http://9to5mac.com/2016/01/25/screenshot-microsofts-iphone-keyboard/

 

I am already happy with the available choices in case, screen protectors, and battery cases.  not sure what they can do in this space that hasn't already been done.  They are both what i would consider leaders in the spaces they serve so i guess combining products and combine marketing is the goal?  

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I am already happy with the available choices in case, screen protectors, and battery cases. not sure what they can do in this space that hasn't already been done. They are both what i would consider leaders in the spaces they serve so i guess combining products and combine marketing is the goal?

It appears to me that ZAGG is ready to go head to head with Otterbox and their premium line LifeProof. Maybe they can make a fully enclosed Mophie case that's waterproof.

 

 

Sent from my Gold iPhone 6s Plus 128GB using Tapatalk

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It appears to me that ZAGG is ready to go head to head with Otterbox and their premium line LifeProof. Maybe they can make a fully enclosed Mophie case that's waterproof.

 

 

Sent from my Gold iPhone 6s Plus 128GB using Tapatalk

not sure what they could be that would significantly better or different than this.

http://www.lifeproof.com/en-us/iphone-6/fre-power-for-iphone-6-case/lppw-apl-iph6.html?color=Black+%2F+Black

or

http://www.lifeproof.com/en-us/iphone-6/nuud-for-iphone-6-case/lpnu-apl-iph6.html?color=Black+%2F+Black+%2F+Smoke

 

life proof has an impressive and well reviewed line up, not to mention other competitors like these... 

http://9to5mac.com/2014/09/19/iphone-6plus-case-roundup-best-cases-at-the-best-price/

 

 

 I struggle to see how they can make meaningful change in this already crowded industry. but time will tell.

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There are a lot of apps like it that exist out there and plenty that offer their own unique swiping style. The thing about these kind of apps, is they are great tools to have, until they get incorporated into the OS itself. Acquisitions like these are more just for patents I am sure, plus to make an existing builtin app better.

 

Like I haven't used anything like Swiftkey since it was built into the Android keyboard. But I would love it if Google bought some company that made their keyboard even better. I'd rather not have to download/buy a separate app for a core functionality of an operating system.

 

There are a number of apps I would like for say Google to buy to make some core functionality much better. Some apps are bought/downloaded only because the stock ones just flat out suck, and if it takes the purchase of a 3rd party to make a good built in app, please do.

 

Camera, messenger, and file explorer just to name a few.

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I would be terribly annoyed/upset if SwiftKey was discontinued, especially because I hate the Windows Mobile keyboard by comparison. SwiftKey lets me operate across the 7 languages I routinely type in, and makes it really easy, along with have great prediction in all of them. It would make my life considerably more difficult if I didn't have it. 

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