Sprint has to get on the right side of the curve to get adds, which leads to cash flow, which enables network upgrades... and effective marketing of that improved performance leads to more adds. Unfortunately, SoftBank hasn’t contributed enough capital to get Sprint on a positive feedback loop of the aforementioned.
Agree 100%: Sprint was in terrible shape when Marcelo came on board. I recall the early conference transcripts where Marcelo said his employees couldn’t explain Sprint’s value proposition to him and where he said Sprint’s 10% share of gross adds rendered it effectively irrelevant (https://www.nasdaq.com/aspx/call-transcript.aspx?StoryID=2675845&Title=sprints-s-ceo-marcelo-claure-presents-at-wells-fargo-technology-media-and-telecom-conference-transcript😞
And I’ll tell you probably my biggest surprise is, what I’d like to call, the monthly market share or better referred as, share of gross adds. And in the month of August, I think I took my first day in the job was August 12 in Kansas City, our share of gross adds was 10%. When you’re 10%, that means you are not even part of the conversation, you’re irrelevant. When you go from a – when you have a market share of 16%, and a share of gross adds of 10%, that means you are under-indexing your true capabilities. So that was a big surprise, one of the things that we found. Secondly, what’s the amount of customers leaving us in comparison to coming? So we were network negative. The quality of our subscribers that we were attracting, they were lot more in sub-prime area than I would have liked.
So, those sort of things were a big surprise. And I would have liked to have a little more time to understand, let's say, everything on the business, but when you look at those numbers, you just don’t have time.
Right with you... We have a number of 3G sites in parts of Maryland surrounding DC.
Every time I visit family in Derwood outside of Rockville, service tanks to a mix of None/1x or 3G at best... outdoors. I’ve reported it for years now.
Some required core updates, prerequisite upgrades, Samsung sites may have required special modules and then changing the GCI sectors (Sprint tends not to go ahead until all three of its vendors can do something. Latest example - Massive MIMO). Another huge factor was likely the cost of backhaul. They also had to get Son's approval and raise the capital. 5G represents a leapfrog opportunity for Sprint. Most people don't understand how close to bankruptcy Sprint was before Marcelo took over.