by Robert Herron

Sprint 4G Rollout Updates

Tuesday, June 26, 2012 - 2:40 PM MDT

The next market in our Network Vision/LTE deployment schedule update series is the Bold New City of the South...Jacksonville. Jacksonville and Florida's First Coast has yet to be announced by Sprint, but is expected to be announced in the near future. Perhaps around the time of the first market launches.

The Sprint Jacksonville market encompasses all of the Sprint native coverage in Northeastern Florida and extends down to even parts of the west coast of Central Florida. This includes the Jacksonville Metro area and the Beaches, Orange Park, St. Augustine, Palatka, Gainesville, Ocala, Wildwood and down over toward Crystal River and Homosassa Springs. Sprint's Network Vision OEM Ericsson is scheduled to begin mobilizing with its subcontractors next month. Completed Network Vision sites should start coming online in August.

Jacksonville Market Launch

It was Sprint's original plan to launch markets when they reached 50% of sites converted to Network Vision. However, it has now been determined that Sprint will move up launches sooner than 50% completion in several markets. This is likely to maintain a Mid 2012 launch in markets that have already been announced. However, in an unannounced market like Jacksonville, we don't know if they will resume pushing back market launches to 50%, or if they will now settle on a 40% completion to be the new normal for market launches.

If Sprint waits for 50% completion to launch the Jacksonville market, it would make the launch month to be November (should the OEM stay on schedule). If they plan on a 40% market completion for launch, that would be October. You may think that 40% - 50% site completion is not enough to launch LTE service, but it would provide pretty good coverage. Even Verizon doesn't launch on all sites in a market initially. Usually less than 50%, then filling in with more and more sites every few months.

Schedule details and the bottom line

We currently do not have a date that Sprint will formally "launch" LTE service in Northeast Florida. It is difficult to try to pick a date now this far out, but we will take a stab at it. In looking at the schedule as of today, it would indicate an November or December market launch (going on a 40% - 50% completion for launch). But there is no way to know if Ericsson and their subcontractors will actually hit their schedule dates this early in the deployment for this market. We will be able to gauge better after a few months of production.

Ericsson will only need to hit a production rate of 40 sites per month to stay on schedule. This appears to us to be an achievable rate. If properly prepared and equipped and if backhaul is ready timely, this market shouldn't have problems staying on time. But this is easy to say before they get started.

S4GRU has examined the schedule in great detail in this market and sees that most of the sites will be complete by March 2013. However, there may be a few sporadic sites that will linger past the completion.