by Robert Herron
Sprint 4G Rollout Updates
Thursday, November 17, 2011 - 3:26 PM MST
Can you believe it? The Amazon Kindle Fire tablet just came out and there is already talk of a smartphone offering from Amazon. But you can't let grass grow under your feet in this business. Everyone saw how quickly RIM fell from grace by waiting around and not jumping in and taking risks.
Amazon is reportedly working with mega Chinese phone/tablet manufacturer Foxconn for a release in the fourth quarter of 2012. Preliminary estimates of a build cost for Amazon are between $150 and $170. And some are holding on to the belief that Amazon will sell these with little or no markup.
Can you imagine buying a smartphone for $200 cash price? Granted, it is not going to be a high end flagship device. But it could remarkably transform the bottom market.
No word on GSM, CDMA and/or LTE capabilities, yet. But it will probably be sold by Amazon and brought to the carrier of your choice to be activated. Many believe that Amazon is aiming directly at Apple.
At this price point, it has a very good chance at being successful.