Sprint 4G Rollout Updates
Thursday, March 23, 2012 - 1:15 PM MDT
I'm sure you know Sprint offers unlimited data, but what about the other wireless carriers? Well that's a totally different story. Out of the Big 4 carriers in the United States, Sprint is the only carrier to offer "true unlimited data." Verizon killed off their unlimited data plan just last year, leaving their heavy data users in the dust. AT&T on the other hand killed off their unlimited data plan in June of 2010 also leaving their data users in the dust. The 4th largest carrier in the U.S., T-Mobile, also killed off their unlimited data plan in 2011.
Carriers claim that "90% to 99% of their customers use less then 2GB of data monthly." At the moment, these are the following monthly rates for data for the Tier 1 Wireless carriers. Verizon; 2GB for $30, 5GB for $50 and 8GB for $80. Big money for moderate to heavy users. It only gets better from there (sarcasm). AT&T; 300MB for $20, 3GB for $30 and 5GB for $50. T-Mobile; 2GB for $29.99, 5GB for $39.99 and 10GB for $69.99. Sprint; $79.99 for Unlimited. Unlimited. Sprint offers the best plans for most data users, obviously.
However, the big questions for millions of us, is, when is Sprint going to scrap unlimited? I mean, it has to be soon, right? Mobile World Live scored an interview with Sprint's own CEO Dan Hesse and asked them specifically about Sprint keeping unlimited data. This was Hesse's response,
"We certainly hope so, my plans are to continue with it as long as we possibly can, hopefully forever. We’ll see, you never say always, you never say never, but I think for some time to come. What’s important to be able to maintain, is to really focus on what it takes to maintain it, the customers have spoken very clearly, I talked on the panel earlier today about our customer satisfaction rankings, how much they've increased because of the simplicity and customers really do like unlimited." Peace of mind is awesome isn't it?
So what happens when you go over your "data caps?" Your carrier will charge you a certain amount of money for each gig after you break your data cap. This causes many of their users to be fearful or apprehensive to use their data. These caps can be broken within a day if you're running on Verizon's or AT&T's 4G network if you're a heavy data user. Seem far fetched? Consider this...
There have been reports of LTE iPad owners going over their data caps within days when running on their carrier's 4G LTE network. There are ways to prevent this from happening (like staying on WiFi while at home). Sucks when you have to worry about going over your data cap. Even if you don't use much data, having unlimited data gives you the relief of not having to worry about going over a certain cap. Having to worry about going over your data cap is the case with most carriers, sadly.
So, is LTE connectivity useless when capped or throttled by your carrier? Yes, if you use more data then the provided data plans. Also, do you see unlimited data as a privilege or a given? Sound off in the comments below.