Not release a device that doesn't work. That's what I would do. Dealing with complaints, returns, bad press/word of mouth would be the least desirable option in my opinion. I've been waiting for this device, and while I'm disappointed I can't get one, I would've been even more disappointed to get one and find out it doesn't work.
On a positive note, I am really thankful for this site and all of the knowledgeable people that participate. If it weren't for this site, I would've purchased the Nexus 5, and I would've been pissed.