I hope everyone realizes the FCC is pushing rural ISPs to offer at least 4mbit connections, while urban ISPs are challenged to offer a gig. Its not like they're getting their facebook on your dime.
Its not about getting something for nothing, its about being able to get something at all. Look at the first post of this thread. I have to wonder, how many LTE towers (Sprint or otherwise) are made possible directly or indirectly by these subsidies? Think of that next time you travel an interstate in the country.